Good quality images have the potential of increasing the credibility of your product. To increase the sales, it all comes down to having a great representative for your product. Amazon product photos serve this purpose by increasing the recognition of your brand and boosting your sales.
Visual marketing is one of the effective ways to capture the eyes of a potential customer. This article points out the importance of having a professional-looking Amazon product photo.
Reasons to have a great product image
- Amazon product photos lets customers interact with the tangible product before buying it.
- Quality of the Amazon product photos helps in the decision making of the customer. Professional product photographers give an edge to your Amazon product photos. Amazon product photography involves guidelines that professionals can carry out with ease.
- A professional Amazon product photo represents your brand and serves as an advantage over the competitors.
- And the most critical, it’s the beginning of a buyer’s experience of your product!
How does Amazon product photos boost your sales?
Having a professional Amazon product photo results in a rise in conversion rates. Meaning, it increases the number of site visitors who are paying customers.
Infographic images can show how each feature of a product provides a benefit to the customer. Thus building confidence and interest of the customer in a product.
Images with high quality(HQ Images) improves visibility in search engines. Search Engine Optimization is a critical part of promoting a new product. It is made easy with the help of high-quality Amazon product photography professionals.
Colour accuracy is another important factor which reduces return rates. An average shopper looks at the images before looking at the product name. Thus Amazon product photos have a tremendous influence on the deciding factor.
There are three times more chances of a customer buying a product if they are able to zoom, pan without the loss of pixels, and are able to view different angles of the product.
Statistics
- More than 60% of customers believe Amazon product photos are vital than the descriptions.
- More than 50% of customers are into quality images rather than the ratings or reviews.
- Less than 20% of the shoppers read the text on a web page. They would rather get info from the Amazon product photos.
The primary aim is to answer customer queries through high-quality Amazon product photos.
Conclusion
It is in the hands of the product photos to attract customers on Amazon. Every image holds the power to either boost or hinders your sale.
Hiring a professional product photographer for your Amazon product photography can have a huge impact on your sales. Because they know what to focus on and what to highlight.
High-quality product images will result in automatic SEO for higher chances of listing. Moreover, promoting a new product can be a challenge, but it can be overcome by the use of great product photos that instil trust in the brand and the product.
